William Kingston Davies

Product Design Lead Composer

Product Design Lead

I lead product design for web and mobile—aligning strategy, UX, and pragmatic implementation. I operate as an independent designer–engineer and scale as needed—leading nimble, ad hoc teams for specialized skills. My focus is clear communication, pragmatic solutions, and dependable delivery. Highlights: shipped complex product configurators and ecommerce experiences; outcomes include +218% conversion and +40% revenue uplift across initiatives.

Independent Designer–Engineer
Product Strategy, UX, Full‑stack Experience Delivery

How I Work

Independent Contributor

Low overhead, direct collaboration, quick iteration.

Embedded Teammate

Join existing teams to accelerate delivery and improve quality.

Orchestrated Delivery

Assemble and lead specialized, nimble teams when needed.

Process

1
Discover
Goals, constraints, success criteria
2
Design
Prototype, validate, refine UX/UI
3
Build
Architecture, testing, performance
4
Ship
Measure outcomes, iterate, document

What collaborators say

  • “Really impressive”
  • “Pure genius”
  • “Amazed you could create this with zero direction or input”
  • “We are so so happy with it”

Skills & Tools

  • Product strategy: discovery, project briefs/requirements, roadmaps, success metrics
  • UX/UI: flows, wireframes, prototypes, design systems, accessibility
  • Delivery leadership: stakeholder alignment, scope/milestones, release planning, measurable outcomes
  • Technical implementation: web app architecture, integrations, data flows, performance Tech: Rails, Node.js, Typescript, React, Shopify, SQL, GraphQL
  • Reliable operations: environments, releases, monitoring, clear handoffs
  • Tools: Figma, Adobe, Affinity

Case Study

Rug Designer App — Rush House (2024) — Responsive Web — 5 months

Role: Product Design Lead and Designer–Engineer; leading product design and implementation.
Highlights: simplifying complex rug design; progressively revealing advanced features; real‑time Shopify sync and live catalog updates.
View Case Study

Experience

  • Rush House — Product Design Lead | 2024–Present
    • Led product design and delivery for a responsive rug configurator web app.
    • Aligned stakeholders and engineering to scope, prototype, and ship incrementally.
    • Drove clarity in UX via progressive disclosure and prototype/test/iterate cycles.
  • Van Eaton Galleries — Product Design Lead | 2022–Present
    • Defined scope and delivery plan for an ecommerce platform with data synchronization.
    • Designed UX for catalog and auction flows; coordinated cross‑functional delivery toward live auctions.
    • Established release cadence and QA checkpoints.
  • Motion Pro — Product Design Lead | 2010–Present
    • Led UX and engineering initiatives delivering +218% conversion and +40% revenue.
    • Identified and mitigated UX bottlenecks; shipped iterative improvements.
    • Managed team/vendor coordination, hiring, and roadmap execution.
  • Tawapa — Product Design Lead | 2014–2020
    • Designed and managed ecommerce UX/UI improvements; +27% checkout efficiency.
    • Owned delivery schedule and quality; coordinated with stakeholders.
  • Harley‑Davidson — Product Designer/Engineer | 2012
    • Delivered a boutique commerce microsite.
    • Managed creative and technical integration across corporate branding and third‑party systems.

Education

  • BA, Digital Arts — University of California, Santa Cruz

Professional Development

  • Extensive experience with project management methodologies and tools for workflow optimization and automation.
  • 10+ years leading complex digital projects, cross‑functional teams, and external partnerships.

Also: Soundtrack Work

I also compose soundtracks for games and media—an emotional layer of experience that complements interactive work. See the Soundtrack Work tab for examples.

For contact details, see the Info tab.


Official soundtrack for LAZR, a retro cyberpunk platformer
Moods: eerie, frenetic, forlorn

Adaptive music and sound effects for Atgtha in Absurdia by FourbitFriday. The music here is designed to adapt to the player's movement, creating a unique experience each time the game is played.
Moods: spooky, majestic, hair-raising

Speculative soundtrack of trailer for Ooblets, a game about farming and collecting creatures.
Moods: playful, child-like, whimsical

Music Mood Graph

music mood graph


Sometimes when starting a new composition for a video game the first thing I do is focus on the mood that I want for the piece. I made this graph from the moods listed on AllMusic to make it easier to find just the right vibe, and to find adjacent feelings to potentially drift into.
View Music Mood Graph

USB/Magnetic Tape Cassette Hybrid

tape cassette with USB built in
tape cassette in case

This hybrid music recording format was designed and built for a 2-song release. The format has dual function as both a USB flash storage drive and a traditional cassette tape. The release is short enough in duration that it does not require much magnetic tape, which frees up enough room inside the cassette to install a USB flash drive and connector.